BRAND IDENTITY — STUDIO17
Studio17 is a legendary arm of the legacy label VP Records, boasting a rich history including recording sessions of Bob Marley and the Wailers. Approaching this project I wanted to create a logo that had a unique shape that could be used for a variety of applications. The logo exists both as a graphic symbol and type; inspired by the nostalgia of the 70s era.
Logo in Use
(Wheatpaste Poster)
Read more about STUDIO17 at GQ.com
Design & Motion Teaser for Promo


![Artboard 15_quad[22].png](https://images.squarespace-cdn.com/content/v1/6150d0b1aa47c61364828c06/9b51bc02-8503-4a00-aaad-e24b5fc76eb8/Artboard+15_quad%5B22%5D.png)
![Artboard 23_quad[12].png](https://images.squarespace-cdn.com/content/v1/6150d0b1aa47c61364828c06/c932f13f-e62f-4a48-a551-86861888e10d/Artboard+23_quad%5B12%5D.png)
![Artboard 22_quad[10].png](https://images.squarespace-cdn.com/content/v1/6150d0b1aa47c61364828c06/a4be4ceb-ab72-4803-aa1d-f32bd21f6d2e/Artboard+22_quad%5B10%5D.png)
![Artboard 20_quad[10].png](https://images.squarespace-cdn.com/content/v1/6150d0b1aa47c61364828c06/64666e4b-e8f9-4390-a573-ae99ce85994a/Artboard+20_quad%5B10%5D.png)