The merchandise extends the album’s emotional core into a wearable format, reintroducing a sense of nostalgia through a contemporary lens. Rooted in themes of romance, memory, and cultural legacy, the designs draw from a time when music felt slower, more intentional, and deeply felt—translating that sentiment for a new generation.
Rather than replicating the past, the pieces reinterpret it—blending classic iconography and lyrical references with modern composition and styling. The result is a collection that feels both familiar and current, allowing longtime fans to reconnect while inviting new audiences into the world and spirit of the music.
Beres Hammond × VP Records — Merchandise
Beres Hammond × VP Records — Album Release Campaign
I lead Creative direction and design across the full album release campaign for Beres Hammond in collaboration with VP Records. The scope included album packaging, in-store poster systems used as immersive backdrops, merchandise, and tour collateral—establishing a cohesive visual language that translated seamlessly from retail environments to live fan experiences.
The rollout featured a series of in-store appearances beginning at VP Records in Miramar, FL, followed by a Today at Apple session at the Apple Store SoHo in New York City, and concluding at VP Records in Jamaica, NY. Each touchpoint was designed to feel intentional and unified, extending the tone of the album into a physical, spatial experience that deepened audience connection.